作為雙刃劍的反傾銷調(diào)查

      譯者按：對(duì)中國(guó)鞋的反傾銷調(diào)查明擺著就是為了征收懲罰性關(guān)稅，然而歐洲的品牌鞋不是歡呼卻是表示嚴(yán)重的關(guān)注甚至是反對(duì)，為何？對(duì)于一個(gè)企業(yè)來(lái)說(shuō)擴(kuò)大它的銷售有兩個(gè)途徑，一個(gè)是擠壓競(jìng)爭(zhēng)對(duì)手的份額，另外一個(gè)途徑是共同把這個(gè)市場(chǎng)做大做旺，歐洲的品牌鞋可不希望這個(gè)市場(chǎng)由于中國(guó)鞋的退出而萎縮，這樣的話，就是一個(gè)“全輸”的結(jié)果，包括中國(guó)生產(chǎn)商、歐盟生產(chǎn)商與零售商。反觀中國(guó)的運(yùn)動(dòng)鞋市場(chǎng)，雖然許多人都詬病中國(guó)運(yùn)動(dòng)鞋的發(fā)展同質(zhì)化嚴(yán)重，但是它們請(qǐng)明星代言，花巨資在各種媒體上做推廣，把市場(chǎng)搞得熱火朝天，把這塊蛋糕共同做大做強(qiáng)了，對(duì)大家都有好處，這是中國(guó)運(yùn)動(dòng)鞋制造商值得肯定的地方。

      布魯塞爾，比利時(shí)--代表了許多在歐洲和全球得到高度認(rèn)可品牌鞋的歐洲品牌鞋聯(lián)盟  （EBFC）今天警告目前歐洲針對(duì)皮鞋的反傾銷調(diào)查所帶來(lái)的不利影響以及任何采取的反傾銷措施所帶來(lái)的損害。
      歐洲品牌鞋的成員就歐盟委員會(huì)調(diào)查的范圍及如何的調(diào)查表示嚴(yán)重的關(guān)注，這包括：
      -  這個(gè)案子牽涉的范圍太廣，針對(duì)了所有從中國(guó)和越南進(jìn)口的鞋子。各種質(zhì)量檔次的男鞋、女鞋和童鞋都將受到關(guān)稅的影響，不管款式、質(zhì)量或價(jià)格如何。
      - 委員會(huì)沒(méi)有適當(dāng)?shù)乜s小調(diào)查的范圍以針對(duì)特定的鞋子，如果有以人為的低價(jià)在歐盟市場(chǎng)上不正當(dāng)?shù)膬A銷。
      - 調(diào)查的經(jīng)濟(jì)學(xué)基礎(chǔ)存在不足，甚至未能考慮到開放市場(chǎng)的一些基本因素，比如說(shuō)貨幣匯率的影響。
      - 歐洲的制鞋商不能夠滿足歐洲對(duì)高質(zhì)量皮鞋的所有需求。
      如果采取反傾銷措施，我們將看到以下的影響：
      - 對(duì)于歐盟的消費(fèi)者而言，鞋子的價(jià)格將大幅的上升。
      - 歐盟消費(fèi)者選擇高質(zhì)量、時(shí)尚且具有競(jìng)爭(zhēng)力價(jià)格的機(jī)會(huì)將相當(dāng)有限。
      - 較高的價(jià)格和有限的選擇將導(dǎo)致鞋子銷售額的下降，傷害已經(jīng)處于困難中的歐盟零售商和相關(guān)的行業(yè)，并導(dǎo)致這些行業(yè)相應(yīng)的失業(yè)。
      - 類似于歐盟委員會(huì)采取行動(dòng)以后服裝業(yè)所發(fā)生的問(wèn)題，類似的貿(mào)易混亂將可能在歐盟成員國(guó)之間發(fā)生。
      代表EBFC講話，Timberland歐洲公司的副總裁和總經(jīng)理理查德.奧.諾克(Richard O Rourke)先生說(shuō):“我們已經(jīng)從歐盟委員會(huì)對(duì)服裝配額問(wèn)題的不當(dāng)處理上看到了在歐盟成員國(guó)之間設(shè)置貿(mào)易限制將對(duì)零售商和消費(fèi)者產(chǎn)生非常不利的影響。不幸的是，眼下的皮鞋調(diào)查是建立在不恰當(dāng)?shù)幕�礎(chǔ)之上，它將有可能引起鞋子價(jià)格的大幅上漲，并且限制歐盟消費(fèi)者可以買到鞋子的款式。
      歐洲品牌鞋聯(lián)盟的成員在歐盟鞋市場(chǎng)都有大量的投資，并且認(rèn)為所有的生產(chǎn)商都應(yīng)該公平的定價(jià)它們的產(chǎn)品，不能夠傾銷或者有其他禁止的不公平的貿(mào)易行為。
      然而，眼下的調(diào)查是在如此一個(gè)寬泛的范圍里面擬定，它不能夠有效地針對(duì)任何真正不公平的貿(mào)易行為。目前的調(diào)查將可能對(duì)歐盟的消費(fèi)者和經(jīng)濟(jì)產(chǎn)生非常負(fù)面的影響，而且對(duì)于擴(kuò)大歐盟鞋業(yè)生產(chǎn)商的生意沒(méi)有多少機(jī)會(huì)，對(duì)于這些，我們表示嚴(yán)重的關(guān)注。”
      理查德.奧.諾克先生繼續(xù)說(shuō)，“歐洲品牌鞋聯(lián)盟要求歐盟委員會(huì)盡快重新評(píng)估這個(gè)有爭(zhēng)議的調(diào)查，立即采取措施限制這個(gè)調(diào)查可能給歐盟消費(fèi)者帶來(lái)的潛在損害。歐洲品牌鞋聯(lián)盟歡迎成員國(guó)們對(duì)這項(xiàng)調(diào)查的價(jià)值作出認(rèn)真的評(píng)估，并且向歐盟委員會(huì)表示它們的關(guān)注�！�
      歐洲品牌鞋聯(lián)盟是由在歐盟銷售高檔鞋的歐洲和全球著名制鞋公司組成，包括Clark s，ECCO， Timberland，Kenneth Cole，Caterpillar Footwear， Merrell，Rockport， Hush Puppies， Sebago， Teva，Ugg 和 Simple。
      （英文原文自PR Newswire，翻譯：Rainpoem）

The European Branded Footwear Coalition Warns of Risks of Current EC Footwear Dumping Investigation
    Tuesday 20 September 2005, 14:13 GMT
    BRUSSELS, Belgium -- The European Branded Footwear Coalition (EBFC), representing many highly regarded European and global footwear brands, today warned of the detrimental impact of the current European anti-dumping investigation being conducted targeting leather footwear and the harm that the imposition of any anti-dumping measures would have on the European Union. 
    The EBFC members have raised serious concerns with the Commission regarding the scope of the investigation and how it is being conducted, including:
- The case is overly broad and targets all leather footwear imported from China and Vietnam. Footwear for men, women and children of all quality levels would be affected by duties, regardless of style, quality or price.
- The Commission has not appropriately narrowed the scope of the investigation to target specific footwear, if any, being improperly dumped in the EU market at artificially low prices.
- The economic basis of the investigation is flawed and fails to consider even basic open market factors such as the impact of currency exchange rates.
- EU footwear producers cannot supply all of the European demand for high quality leather footwear.
    If anti-dumping measures are imposed, we can expect to see the following effects:
- Prices of footwear for European consumers will rise substantially;
- European consumer choice in high quality, fashionable footwear at competitive prices will be limited;
- Higher prices and limited selection will cause sales of footwear to fall, injuring already strained EU retailers and related industries with consequent job losses in those sectors; and
- Trade disruption to the EU Member States could occur similar to the problems recently experienced with apparel following the actions of the Commission.
    Speaking on behalf of the EBFC, Mr. Richard O Rourke, Vice President and General Manager of Europe for Timberland stated, "We have seen from the European Commission s mishandling of the apparel quota matter that establishing trade restrictions across EU Member States can have significant negative impact on retailers and consumers. Unfortunately, the current leather footwear investigation is improperly founded and has the potential to cause significant increases in footwear prices and to limit the styles of footwear that are available to the European consumer.
    Members of the EBFC have made significant investments in the EU footwear market and believe that all producers should price their products fairly and without the use of dumping or other prohibited unfair trade activities.
     However, the current investigation is so broadly framed that it cannot effectively target any actual unfair trade practices. We have grave concerns that the current investigation could have significant negative effects on European consumers and the economy and has little opportunity to enhance trade for European footwear manufacturers."
    Mr. O Rourke continued, "The EBFC calls on the European Commission to promptly reconsider this controversial investigation and take immediate steps to limit the potential harm that this investigation could cause for European consumers. EBFC encourages Member States to scrutinize the merits of this investigation and voice their concern to the Commission."
     The European Branded Footwear Coalition is comprised of prominent European and global footwear companies that market high-quality footwear in the European Union including Clark s, ECCO, Timberland, Kenneth Cole, Caterpillar Footwear, Merrell, Rockport, Hush Puppies, Sebago, Teva, Ugg and Simple