新聞中心
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Puma Zoo Lux Collection
The “package” fever has spread to just about every sneaker company in existence. Puma brings us the Zoo Lux Collection which enlists 3 classic Puma silhouettes in a set of 3 colors and 3 different animal skins. Each color set uses the Puma Clyde
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阿迪達(dá)斯與彪馬:激烈商業(yè)戰(zhàn)見兄弟情仇
阿道夫達(dá)斯勒和魯?shù)婪蜻_(dá)斯勒分別創(chuàng)建了阿迪達(dá)斯和彪馬兩大運(yùn)動(dòng)品牌王國,并在20世紀(jì)贊助了大批體育明星。但自創(chuàng)立之初至今,這兩大品牌之間一直進(jìn)行著激烈的商業(yè)戰(zhàn)。 阿道夫達(dá)斯勒背著為德國球員提供的釘鞋 后記:阿道夫達(dá)斯勒和魯?shù)婪蜻_(dá)斯勒的后代子孫
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PUMA BESPOKE COLLECTION
Taking inspiration from England’s famous Saville Row, where customers come to order custom-made clothing, PUMA’s Bespoke collection in conjunction with Oki-ni, takes iconic styles from the PUMA Archive and re-interprets them in the spirit of Britain’s luxurious Besp
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Puma Moon Festival Clyde
As some parts of Asia get ready in anticipation of the impending Mid-Autumn/Moon Festival, Puma has put together a tribute to this 3,000 year old tradition. Two separate colorways are available, each with references to the Moon Festival in the form of a special tongue tag
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彪馬宣布奧運(yùn)營銷戰(zhàn)略
世界知名運(yùn)動(dòng)休閑品牌彪馬首席執(zhí)行官約亨·蔡茨在北京正式公布了彪馬奧運(yùn)營銷的初期戰(zhàn)略。2008年初,彪馬將繼續(xù)推出消費(fèi)者喜愛的全新富有創(chuàng)意的運(yùn)動(dòng)產(chǎn)品,并在奧運(yùn)期間啟動(dòng)以跑道系列產(chǎn)品為主題的大型市場(chǎng)推廣活動(dòng)。 在蔡茨訪華之際,應(yīng)彪馬的邀請(qǐng),北京奧組委官員代表團(tuán)也訪問
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Puma Groundhog Day XR Runner
Although Groundhog Day isn’t set to take place until February 2nd, here is a look at a pair of samples of a Groundhog Day inspired XR Runner. Groundhog Day has traditionally been considered Mother Nature’s own method of predicting the further duration of winter. If the g