語(yǔ)言要有禮且謙虛,及時(shí)地回信也是禮貌的表現(xiàn)。
例如:
Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlate
stcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.
Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,
whichyourequestedinyourletterof20May.
二、Consideration體諒寫信時(shí)要處處從對(duì)方的角度去考慮有什么需求,而不是從自身出發(fā),語(yǔ)氣上更尊重對(duì)方。
例如:
"Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth."就比"Weallow2percentdiscountforcashpayment.Wewon'tbeabletosendyouthebrochurethismonth."要好。
三、Completeness完整
一封商業(yè)信函應(yīng)概況了各項(xiàng)必需的事項(xiàng),如邀請(qǐng)信應(yīng)說(shuō)明時(shí)間、地點(diǎn)等,確忌寄出含糊不清的信件。
四、Clarity清楚
意思表達(dá)明確,要注意:
(一)避免用詞錯(cuò)誤:
例如:AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.
此處bimonthly有歧義:可以是twiceamonth或者oncetwomonth.故讀信者就迷惑了,可以改寫為:
1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.
2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.
3.WehaveadirectsailingfromHongKongtoSanFrancisco.
(二)注意詞語(yǔ)所放的位置:
例如:
1.Weshallbeabletosupply10casesoftheitemonly.
2.Weshallbeabletosupply10casesonlyoftheitem.前者則有兩種商品以上的含義。
(三)注意句子的結(jié)構(gòu):
例如:
1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byair.
2.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay20.
五、Conciseness簡(jiǎn)潔
(一)避免廢話連篇:
例如:
1.Wewishtoacknowledgereceiptofyourletter...可改為:Weappreciateyourletter...
2.Enclosedherewithpleasefindtwocopiesof...可改為:Weenclosetwocopiesof...
(二)避免不必要的重復(fù):
(三)短句、單詞的運(yùn)用:
Enclosedherewith----->enclosedatthistime----->nowduetothefactthat----->becauseadraftintheamountof$1000----->adraftfor$1000
六、Concreteness具體
七、Correctness正確(來(lái)源:世貿(mào)人才網(wǎng))